WordPress this… WordPress that… Have you ever wondered why so many people are talking about WordPress and why it’s become one of the most powerful and influential brands and softwares on the internet today? If so, this article is going to be perfect for you.
With millions of new websites and blogs going live weekly, a good portion of them are powered through the use of WordPress. Not only does the platform make it easy to go live with a site, it’s also responsive and SEO-friendly right out of the box.
Today we are going to highlight some of the many reasons why WordPress is the perfect platform and foundation for your existing or next website, blog, brand, or online business.
1 – WordPress is Free and Easy to Use
Amazingly enough, WordPress (the software) is free and easy to use. It’s open-source as well, which means developers around the world can contribute, update, and create customizations to sites running off the platform as well.
With the software already having been downloaded more than 60 million times, it’s usage and growth just continues to grow in size. For more stats on WordPress, be sure to check out the stats and references below provided by CodeinWP.com, which highlights some of the following stats.
- 50-60% is WordPress’ share of the global CMS market – making it the most popular CMS of them all for the 7th year in a row.
- WordPress powers 14.7% of top 100 websites in the world.
- 17 posts are published every second on WordPress sites around the world.
- 37 million global Google searches for “WordPress” are made per month.
In reference to how easy WordPress is to use, it’s completely changed the way websites and blogs are created on the internet. In the past, one would need to know how to use HTML and code a site. Thanks to WordPress, there are literally no design or coding experience required.
2 – WordPress is the #1 Website CMS in the World
With so many different ways to create a website or blog on the internet these days, competition is tough! However, WordPress is so far ahead of the pack and just continues to increase their market share daily.
Referring back to the stats above, we can see that WordPress has a 50-60% market share over other popular CMS platforms, while also powering more than 30% of the sites on the internet today. This again goes back to the software not only be free to use, but also extremely user friendly.
If we were to forecast the growth of WordPress in the coming years, we can continue to see the gap in market share continue to rise.
While there are many other solutions for creating and starting a website or blog, WordPress continues to lead the way — thanks to their many integrations with other companies, customization options, and also their millions of themes and plugins that bring unlimited potential and opportunity to WordPress powered sites.
3 – WordPress Hosting is Catered to Your Needs
One of the most powerful and profitable aspects of WordPress, is the many different businesses and services that are related to the software. With more site owners choosing to use WP as their CMS of choice, it’s now more important than ever to have a customized hosting solution for WordPress-powered sites, versus simply running them all on the same servers with other sites.
At the same time, premium web hosting providers that specialize in WordPress hosting often provide better support, scalability, and security as well. With WordPress (and it’s plugins and themes) constantly needing to be updated, problems can arise for site owners at any given time. With a quality WordPress-focused hosting provider running your site, quality support should only be a quick click or email away. Don’t just looking for a hosting solution that has a “one-click WordPress install” process, but also one that is heavily trained and focused on the platform as well.
Not only are we seeing these types of upgrades and changes being made across various platforms in the world of web hosting, we are seeing many acquisitions in this space as now. Those smaller companies that made the switch earlier to focus on WordPress as their core hosting solution focus, as now seeing their value skyrocket — especially with companies like StudioPress recently being acquired by WPEngine.
4 – WordPress Themes, Plugins, and Customization Options
Of the many different benefits that WordPress has to offer, one of the most attractive has to be it’s usage of free, custom, and premium themes and plugins. Through the use of these add-ons, anyone can create a website or blog the way they want, without ever needing to touch a line of code.
According to CodeinWP, there are now more than 11,000 WordPress themes to choose from on sites like ThemeForest, while collectively there are likely millions. There are also nearly 60,000 WordPress plugins floating around the internet as well — many of which are created by site owners and developers for themselves, then issues through the WordPress Themes and Plugins Directory.
With so much love and attention towards WordPress plugins and themes, this ultimately leads us to our next and final section, which covers the business of WordPress.
5 – WordPress has Premium Features and Tools for All Business Needs
Having read through everything we’ve covered so far, you are likely wondering how WordPress itself can continue to make money and be a real business when they are offering their software for free. For this all to make sense, one must understand the differences between WordPress.com and WordPress.org, and knowing that Automattic (the parent company of WordPress) also has many other associated brands and businesses outside of just WordPress as well.
This is something WPBeginner actually goes into some detail on their site, and includes the following statement in reference to the differences between WordPress the site and WordPress the software:
The business model of Automattic is to sell WordPress related services such as hosting, backup, and others, so we won’t spend too much time on that. In short, Automattic makes money on WordPress.com by selling advertising on your free sites. If you choose to pay for their hosting plans, then you get additional premium upgrades such as the ability to hide ads, purchase domains, additional disk space, commercial themes, etc.
Again, I would recommend reading the full article to get the best understanding of how the many different companies and foundations within WordPress actually work and make money online. Just because a software solution is free, it’s doesn’t mean that the original creator or parent company of the product isn’t making any money.
The business of “WordPress’ is alive and well, and as the market share of this CMS and platform continues to grow, so will the opportunities for starting new businesses, themes, and plugins around the software are well. This is just another example of how a great product that is easy to use, can mean all of the difference in the world of a community or niche market.
Even with all of this being said, it would be a huge mistake not to mention the thousands of businesses that are literally “in business” thanks to WordPress. These business models can be in relation to everything from WordPress Theme and Plugin development, customization, support, hosting, and everything in between. Big name brands and businesses like StudioPress, OptinMonster, ThemeForest and many others, simply wouldn’t be here if it wasn’t for the power and growth of WordPress over the years.
With this in mind, everyone should be considering the business opportunity that lies within catering to the user of WordPress. This is a business model and market that will continue to grow in size and usage, as the demand for all of these services continue to grow as well.
In summary, WordPress is the Best Way to Run Your Online Business and Brand!