Colors play a very important role in our lives. Different colors can influence our thinking, our moods, our actions, and can even trigger reactions. They can also have physical impacts. For instance, certain colors can cause irritation in one’s eyes, while others can increase a person’s blood pressure.
Some colors can also make people lose their appetite, whereas some colors are associated with love and the law of attraction between different sexes. Also, colors are a powerful means of communication and subtly send non-verbal messages. In short, we cannot imagine a life without colors.
Speaking of colors and how powerful they can be in logo designs and branding, just take a look at some of the most popular social platforms and web 2.0 companies on the internet today. Each of them have built amazing followings and brands online, while also associating themselves with the colors seen below. You can also read the backstories and see previous logos designs on many of these social profiles and companies here.
While they might just seem like colors, they are actually much more!
Like everything else in life, when it comes to the world of business, companies carefully choose different colors when launching their marketing and advertising campaigns. Companies also put a lot of effort into designing their brand logos, and when it comes to logo designing, the use of appropriate colors play a vital role in attracting customers and conveying brand values.
In fact, studying the emotions of colors is an important part of effective advertising and the logo designing process. Professional logo designers and advertising professionals take courses in color scheming and study the meaning behind different colors.
This is very important because, colors, when used rightly, can influence the human mind very profoundly. Therefore, brands have to use different colors in their logos very carefully so as to send the right message and use it to the advantage of the business.
How to Create a Colorful and Effective Logo and Brand Identity
Before we jump into our color guide, it’s also important that we know what options are available for logo design on the internet these days. In the past, building a brand or business would likely have some very heavy startup costs, that also applies to the initial website and logo design as well. Fortunately, the internet and advanced technology has changed all of this.
For example, through the use of artificial intelligence and user-generated content, it’s now possible to create websites, logos, and content without the need to actually hire a freelancer or design agency. A perfect example of this can be seen with this logo maker that is powered through the use of AI and can deliver an unlimited supply of logo designs, while not costing the end user anything to set up.
There are many benefits to using such technology and logo makers on the internet versus hiring an expensive design agency, such as having more control over your design aspects, getting a wider variation of examples to look through, and also potentially saving hundreds, if not thousands of dollars in the process.
When using a design tool like the one featured on Designhill.com, all one needs to do is enter their company or brand name, select a few example logos they like, a few matching fonts and icons, then let the AI-technology will take over and spit out an unlimited amount of logo designs to choose from. At the end of the process, once a logo design is selected, the user can then pay a small fee for full usage rights on the design, while also getting to download it in a wide range of file formats and sizes.
With such tools now available online, it’s not wonder that more site owners, bloggers and small businesses are now going live with a logo identity on their site from day one.
The Emotions of Color in Branding and Marketing
As promised, now let’s move into our guide to color emotions and what meanings do they convey as seen in popular brand logo designs. As you make your way through the list below, be sure to think of any brands of products you deal with on a daily basis, and how their logo design and colors might showcase any of the color emotions or triggers below.
Yellow: brightness and optimism
It’s no secret that without the presence of the color yellow, everything looks dull. It is the color of the Sun and signifies liveliness, happiness, optimism, warmth, and clarity. Most popular brands use yellow in their logos to convey optimistic and happy emotions. Moreover, since it’s a bright color, it naturally makes the logo stand out. Yellow also signifies caution, therefore, it can be seen in the logos of popular construction companies.
Orange: confidence and enthusiasm
Orange is a very influential color because, despite its brightness, it never causes irritation in a person’s eyes. It exudes confidence, youthfulness, enthusiasm, and creativity. This color is especially useful when used in kids’ brands because it attracts the attention of children immediately. That’s the reason why many sodas and candy brands use hues of orange in their logos.
Red: passion, power, energy, and excitement
Red is the color of love and passion but could also convey a high level of power, energy and excitement. This color can increase people’s blood pressure and also signifies urgency. The color is often seen in the logos of entertainment companies because they want to convey the message of energy and excitement, while red is also used in the logo of superstores which induces a sense of urgency in the customers to purchase items from the stores, particularly during sales.
Blue: purity, cleanliness, and reliability
Blue is often in the logos of corporate brands and is commonly associated with dependability, calmness, purity and cleanliness. It also conveys the message of tranquillity and stability. Many technology brands liberally use hues of blue in their logos because they want people to associate the brand name with reliability and trustworthiness.
Green: growth and peace
Green is often used as a color of peace and growth, but it can be used to convey a lot of meanings. For example, green represents nature, so it is often used in the logos of popular natural or nature-related brands. Green also represents growth and symbolizes a new beginning and is often used in the logos of real-estate businesses or life insurance businesses.
Purple: luxury, imagination, and mystery
Purple is often used to convey the message of elegance and luxury. It is often used in the logos of high-end brands because it exudes mystery, arouses imagination, and gives an overall aura of value to the product (in terms of its cost). It is also associated with romance and pleasure, and is, therefore, often used in the logos of chocolates or perfumes.
Pink: innocence, femininity, and youthfulness
Pink is often associated with women’s products because the color symbolizes femininity, innocence and youthfulness. Although it reinforces gender stereotypes, pink certainly appeals to female audiences and is, therefore, often used in the logos of female-specific products like cosmetics, feminine hygiene products, and clothing brands.
Brown: sturdiness and reliability
Brown signifies earthiness, sturdiness, and reliability. It is used in the logos of furniture companies because they want to align the color of the logo with images of a rustic atmosphere. Muted tones of brown give a classier effect and are often used in skin care products to portray reliability and class.
White: cleanliness, simplicity, and healthiness
White is usually used as a secondary color in a logo and is used in combination with other colors. White sends a message of purity and cleanliness and is often used in the logos of cleanliness products to portray “spotlessness”.
How to Create an Amazing and Emotional Color for Your Brand
Now that you’ve had the opportunity to read through our list of colors and their associated emotions, it’s time to start thinking about the many different ways you can start using these colors/emotions within your own brand identity and marketing as well.
Take a look at other logo designs from competitors within your niche market, and start thinking about how you might want your logo design to look. When finished, be sure to try any of the recommended online design tools and logo creation services to get the best logo design for your brand possible.